Are you on the fence over whether or not to hire a graphic designer?
If you're reading this, chances are you're thinking about whether or not you should hire a graphic designer. You might be trying to decide if it's the right decision for you and your business. Well you've come to the right place. We've got 8 great reasons to hire a graphic designer, and why it matters:
You feel like you're wasting a lot of time
As a business owner myself, I get it. There is so much to be done, you find yourself wearing every possible hat there is. This is one you don’t need on your head. Delegating your business’s design projects to a professional will quickly alleviate the stress of trying to figure out how to get everything done. Design is a time consuming exercise no matter how you look at it. But a professional designer knows what things to focus on like dimensions, resolution, crop, bleeds, file formatting, vector files, re-creating files, and much more. Allowing you to focus on your business will make you much more profitable
You're losing too much money on mistakes
Hiring a graphic designer means you likely won’t have to buy them a computer or software or any other design tools they need to create their work. They will already own these things. If you try and create something yourself, you soon find out how much time and money (not to mention frustration) goes into learning how to use the software, coming up with a great original design and making all the revisions. By the time you’re done, you’ve lost so much time you could have put into your own business.
Your company is rebranding
Rebranding is tricky business and it should be handled by a professional. A graphic designer will ensure that all your new marketing materials use your new brand consistently and create unique materials that help your business shine. Even if you already had your logo designed, you’ll want to be sure it is properly implemented on your existing website so that the transition is smooth, otherwise it will be obvious if it was just swapped out. And new business cards, letterhead and other identity pieces should always be carefully created to best reflect your company.
You're getting too many headaches from facepalms
It may seem like fun to try and create and design at first, but soon enough you will be getting headaches from trying to figure out how to use software, understand terminology, and work around web or printer guidelines. There are many standards in design that should be followed to ensure consistency across your company’s public facing collateral. Brand standards exist so that no matter which element is created, the logo, typography, colors and other items are constant enough that anyone who sees your message will be able to identify with your brand. An experienced designer knows how to work within these guidelines and insure your brand’s consistency. Raising brand awareness is always at the forefront of an experienced designer.
You're not researching before creating
Research is an important part of the creative process and often times takes up a significant portion of a concept phase. A great graphic designer will look into the competition and look for new inspiring ideas to help your brand get that extra edge you need to appear better than the rest. Without research, many things are missed or overlooked and a lot of money and time is lost. Your graphic designer knows exactly how to take care of this for you, so you don’t have to.
You’re using non-design programs to create marketing materials
Just like the saying “Dress for the job you want, not the job you have”, the same goes for your marketing materials. You may love creating and distributing your company’s business materials in Word or Publisher because the programs are easy for you to use and you can do it yourself, but what you don’t know is that it actually looks like it. The recipient can tell that the materials don’t really matter to you. It may not be the intention, but it tells the recipient that the business may not really care. The potential client might feel that if the business doesn’t care about the look of own materials and by extension – it's image, how will it provide top notch service to it’s clients and customers? Image is everything. A graphic designer will be sure to create professional looking collateral and work to make your business look as professional as possible.
You're using Comic Sans and clip art in your marketing messages
Gaining the respect from prospective clients starts with elements like typography and imagery. Make sure you have the best representing you. Unless you are a comic book illustrator or a professional clip art creator, there’s very little or no appropriate use for the use of Comic Sans and clip art in your business materials. They might be easy and familiar, and they even come standard with many software programs, but they are the last report options you should ever have when trying to look professional and attract new business.
Your business is no longer relevant
Staying ahead of the curve and relevant in your industry is what keeps you on top of your game, right? Having a graphic designer that isn’t stuck inside your office means there will always be creative influences, new design trends and opportunities for fresh ideas to pop up. This doesn’t mean your marketing materials always need to be changing, but the elements that can be tweaked (like social media and other consumables) or refreshed as needed. Staying relevant is the difference between keeping up or being left behind. And you definitely don't wand to be left behind.
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