Developing a website for your business has become a virtual necessity these days. Even the cupcake shop down the street has a website. My accountant has a website. So does the dog groomer I use. It is your 24/7 marketing tool. People will look up your website to get information before meetings, interviews or even before they shop. Traveling businessmen/women will look at your site at night before they meet with you to prepare. Insomniacs will want to see your products in the middle of the night. Friends will share information. By my estimation, about 90% of people who use computers and “surf the net”, look up stores, restaurants, businesses, and the like BEFORE calling or utilizing the business’ service. If you have no internet presence, then you’re behind the 8-ball.
Television and print ads are waning. People are fast forwarding through commercials on their DVRs and purchasing fewer printed publications. This is a problem for advertisers. If your ads aren’t being seen, then your brand isn’t getting exposure. What is the alternative? Ad banners on websites. It is often times … KEEP READING
When a company spends the time and money to have a custom website developed, one would think that “Contact” would be a crucial aspect of the site. One would think that driving sales or attracting new customers was one of the primary goals. Well, I may have been proven wrong. … KEEP READING
Every company wants their website to look fantastic. The goal is not only to create a portal from which people can obtain information, but also to impress the visitor with graphics. Something is going on in the meta-verse that I need to address: Scripts that take over my browser and … KEEP READING
Almost everyone I know has a personal email address (aside from a business or work email address). Some people even have an aol email address, if you can believe that. The amazing part, is that many people are still using these email addresses for their business! Yes, it’s true. The fancy-pants office down the street that is now doing a great business with a beautiful website, uses “aol” to direct their clients to communicate with them. My only response to this is: It’s time for a change!
Want to monetize your website with ads? Great. But I can’t even tell you how many times I have been sent a link (or found one via Google) for a website that hopefully has the tutorial, article, or other information I need only to discover it is riddled with invasive ads. If you’re like me, it’s in the hundreds or thousands, right?
Occasionally, a company (or individual) will attempt to design his or her own website. Sometimes, this works. Sometimes it doesn’t. The most common opinion I hear from people is “The more graphics, colors and typefaces, and styles… the more it will stand out to our visitors and potential customers”. The truth is: The expression “less is more” carries so much more weight in website design than most people realize.