10 Things to Avoid When Creating a Website

10 Things to Avoid When Creating a Website

Developing a website for your business has become a virtual necessity these days. Even the cupcake shop down the street has a website. My accountant has a website. So does the dog groomer I use. It is your 24/7 marketing tool. People will look up your website to get information before meetings, interviews or even before they shop. Traveling businessmen/women will look at your site at night before they meet with you to prepare. Insomniacs will want to see your products in the middle of the night. Friends will share information. By my estimation, about 90% of people who use computers and “surf the net”, look up stores, restaurants, businesses, and the like BEFORE calling or utilizing the business’ service. If you have no internet presence, then you’re behind the 8-ball.

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Why ad banners can ruin your website design

Why ad banners can ruin your website design

Television and print ads are waning. People are fast forwarding through commercials on their DVRs and purchasing fewer printed publications. This is a problem for advertisers. If your ads aren’t being seen, then your brand isn’t getting exposure. What is the alternative? Ad banners on websites. It is often times … KEEP READING

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8 Website Navigation Best Practices

8 Website Navigation Best Practices

Organizing website content is a daunting task. If your site is large, it will take long preparation to gather your content. Figuring out where all your content goes is not easy. Navigation is now important. Clean and organized navigation creates a great experience for your visitors.

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Contact me… if you can

Contact me… if you can.

When a company spends the time and money to have a custom website developed, one would think that “Contact” would be a crucial aspect of the site. One would think that driving sales or attracting new customers was one of the primary goals. Well, I may have been proven wrong. … KEEP READING

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Supersize me? No Thank you!

Supersize me? No Thank you!

Every company wants their website to look fantastic. The goal is not only to create a portal from which people can obtain information, but also to impress the visitor with graphics. Something is going on in the meta-verse that I need to address: Scripts that take over my browser and … KEEP READING

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When NOT to Use Flash

When Should You Use Flash on Your Website? NEVER

Including animated Flash intros on websites used to be cool. You might have even looked really high-tech but those days are long gone. Flash is obsolete and incompatible with many devices. With css, html5, and javascripts, almost anything can be accomplished easier and better than with Flash. Here are 6 solid reasons your site should not use use Flash.

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4 Reasons Not to Use Free Email for Business

4 Reasons Not to Use Free Email for Business

Almost everyone I know has a personal email address (aside from a business or work email address). Some people even have an aol email address, if you can believe that. The amazing part, is that many people are still using these email addresses for their business! Yes, it’s true. The fancy-pants office down the street that is now doing a great business with a beautiful website, uses “aol” to direct their clients to communicate with them. My only response to this is: It’s time for a change!

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How to tell if you are overselling ad space on your blog

How to tell if you are overselling ad space on your blog

Want to monetize your website with ads? Great. But I can’t even tell you how many times I have been sent a link (or found one via Google) for a website that hopefully has the tutorial, article, or other information I need only to discover it is riddled with invasive ads. If you’re like me, it’s in the hundreds or thousands, right?

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5 Basic Rules to Follow in Website Design

5 Basic Rules to Follow in Website Design

Occasionally, a company (or individual) will attempt to design his or her own website. Sometimes, this works. Sometimes it doesn’t. The most common opinion I hear from people is “The more graphics, colors and typefaces, and styles… the more it will stand out to our visitors and potential customers”. The truth is: The expression “less is more” carries so much more weight in website design than most people realize.

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Email Marketing Dos & Don’ts

Email Marketing Dos & Don’ts

Email marketing is growing like crazy. Many people send campaigns to lists and the more often you make it an inbox, the more likely they are to remember you. The key is creating a good impression, and not irritating recipients.

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