When preparing the content for your new website, it’s important to realize that the text on the pages aren’t just for reading. The words on the page will work best for you if you have them keyword optimized, concise and crafted specifically for the web. Here are a few key … KEEP READING
I am confident that there isn’t a single person I have ever met that actually likes pop-up windows. By this, I mean, the extra browser window that pops up on top of the one you’re viewing. They are probably one of the most annoying features an internet user has had … KEEP READING
No matter what type of industry you are in, there is always a contract that must be agreed upon, by both parties, before entering into any active work. The contract (or agreement) is crucial. It defines the terms of the relationship, the scope of the work for which the provider … KEEP READING
The freedom of choice. It’s great to have so much to choose from and yet, sometimes we have no idea which is the best choice. Is there even such a thing a “best choice” when it comes to a website browser? Some say yes. Some say no. There are so … KEEP READING
Developing a website for your business has become a virtual necessity these days. Even the cupcake shop down the street has a website. My accountant has a website. So does the dog groomer I use. It is your 24/7 marketing tool. People will look up your website to get information before meetings, interviews or even before they shop. Traveling businessmen/women will look at your site at night before they meet with you to prepare. Insomniacs will want to see your products in the middle of the night. Friends will share information. By my estimation, about 90% of people who use computers and “surf the net”, look up stores, restaurants, businesses, and the like BEFORE calling or utilizing the business’ service. If you have no internet presence, then you’re behind the 8-ball.
Television and print ads are waning. People are fast forwarding through commercials on their DVRs and purchasing fewer printed publications. This is a problem for advertisers. If your ads aren’t being seen, then your brand isn’t getting exposure. What is the alternative? Ad banners on websites. It is often times … KEEP READING
When a company spends the time and money to have a custom website developed, one would think that “Contact” would be a crucial aspect of the site. One would think that driving sales or attracting new customers was one of the primary goals. Well, I may have been proven wrong. … KEEP READING
Every company wants their website to look fantastic. The goal is not only to create a portal from which people can obtain information, but also to impress the visitor with graphics. Something is going on in the meta-verse that I need to address: Scripts that take over my browser and … KEEP READING
Want to monetize your website with ads? Great. But I can’t even tell you how many times I have been sent a link (or found one via Google) for a website that hopefully has the tutorial, article, or other information I need only to discover it is riddled with invasive ads. If you’re like me, it’s in the hundreds or thousands, right?
Occasionally, a company (or individual) will attempt to design his or her own website. Sometimes, this works. Sometimes it doesn’t. The most common opinion I hear from people is “The more graphics, colors and typefaces, and styles… the more it will stand out to our visitors and potential customers”. The truth is: The expression “less is more” carries so much more weight in website design than most people realize.