How to Save Time and Money When Working With Your Designer

How to Save Time and Money When Working With Your Designer

You have a successful business, you are up and coming in your field, and you want your branding to reflect that. Focusing all of your information, including copy, photos, and design direction, may be completely out of your comfort zone. That’s why you hire a professional Web designer and developer, right? That’s great! But there is one step that many business owners and project managers don’t realize will be involved in the planning process of … Read full post

Keep Website Coding in the Designer’s Family

Keep Website Coding in the Designer’s Family

Clients look to Jessica Rosengard Designs (JRD) for guidance and advice. As the owner, that’s something I don’t take lightly. I am the biggest cheerleader for my clients’ brands and I want to steer them – and you – in the right direction. One question I am asked frequently is about coding of a client’s website. Here’s the deal, I may be hired to design a website, but not always hired to code it, which … Read full post

It’s Not Personal, It’s Business

It’s Not Personal, It’s Business.

All freelancers, at one time or another, are faced with the “working with a friend or family member” situation. You know, that friend who needs help with their website or a family member who needs a website, logo or brochure created. I like to call this the “warm zone”. These are people closest to us. They call on us industry professionals (ie; designers, coders, writers, photographers, lawyers, etc) to help them out, hopefully as a … Read full post

Contact me… if you can

Contact me… if you can.

When a company spends the time and money to have a custom website developed, one would think that “Contact” would be a crucial aspect of the site. One would think that driving sales or attracting new customers was one of the primary goals. Well, I may have been proven wrong. You only get one chance to make a good first impression. Over the last several days, I have encountered several websites that (surprisingly) had no … Read full post

4 Reasons Not to Use Free Email for Business

4 Reasons Not to Use Free Email for Business

Almost everyone I know has a personal email address (aside from a business or work email address). Some people even have an aol email address, if you can believe that. The amazing part, is that many people are still using these email addresses for their business! Yes, it’s true. The fancy-pants office down the street that is now doing a great business with a beautiful website, uses “aol” to direct their clients to communicate with them. My only response to this is: It’s time for a change!