Just because you build and publish a site, doesn't mean the work is done.
“Wait what did she say?” This might be your first response. But wait, there's more.
Have you seen ‘Field of Dreams'? You probably have and are thinking to yourself “Kevin Costner built it and they came, and it was a magical experience. Everything worked out for him and I want the same thing!”
I'm here to tell you something. That was a movie and it doesn't work that way. I am all for doing what you love, and loving what you do, but in the end, there is still one ultimate truth that is left out of that expression:
Anything worth having, is worth working for.
You're probably wondering what in the world I'm talking about. What I'm going to tell you is that this magical concept of “If you build it, they will come” is complete and utter nonsense. Here's why.
Your website is a product.
Just like anything anything else you might create (products and/or services), if you don't tell people it exists, there's no way people will know about it (unless of course you have a pre-existing presence or celebrity name, but even then, how does anyone know WHERE to find your specific website or product?).
At the time this article was written, there were close to 970 million live websites in the world. 970 MILLION! Of course, not all of those websites are similar to yours but that's not the point.
How in the world do you stand out in a crowd of more then 970,000,000 if you sit around waiting for people to just find you?
You cant. Because the truth is, they won't find you merely by chance.
You have to do the work.
As much as Hollywood would love for us to believe it exists, there is no magical force or spirits from beyond, and even that wild notion of “but I love it so everyone else will, I just know it!” energy that enters into the general public's mind and compels them to search for your website doesn't exist. You have to roll up your sleeves and do the work. And sometimes the work is hard.
Letting people know you exist is scary, time-consuming and totally exhausting. Believe me, I know. Small business and especially a startup will have to work even harder to let the world know it's finally alive. You have to get out there and spread the word.
How do I spread the word?
Great question! Many people have no idea where to start. It's quite overwhelming, but it doesn't have to be. The first step is asking for help, and doing your research. But most importantly, don't wait until after your site launches to first think about this. You must have a plan.
Getting found online is a process.
If you know you can't do everything yourself and understand that you have your own strengths and areas of expertise, you will quickly realize there are many people out there who can provide services to you in the areas you aren't as experienced.
There's nothing wrong with admitting you don't know something. And there isn't anything wrong with hiring someone to do something you aren't able to do yourself or don't have time to do. This is the most efficient way to get everything done.
The best ways to spread the word about your new website is to make sure it's SEO friendly, marketed on Social Media, attend networking events, design & send a creative newsletter or eBlast to your network list, let all your friends and family know, and several other methods just like this.
What else can you tell me?
There's a lot more I can tell you but there isn't enough space! If you'd like to find out more ways to avoid the “If you build it, they will come” fallacy, contact us today using the quick form before to set up a consultation, today. We'd love to hear from you and discuss opportunities to work with you to help your business grow.
Please look over our detailed Website Design & Development page to get an idea of what we have to offer.