You have a successful business, you are up and coming in your field, and you want your branding to reflect that. Focusing all of your information, including copy, photos, and design direction, may be completely out of your comfort zone. That’s why you hire a professional Web designer and developer, right?
That’s great! But there is one step that many business owners and project managers don’t realize will be involved in the planning process of the newly designed website or that artistic process that we need to go through to create your logo. That step involves some heavy lifting: gathering and organizing photos, writing copy, expressing the look and feel you wish to see in the end product. All of that might get overwhelming at times.
A Few Insider Tips
These are things that designers know and that you should add to your radar. How can both sides be most productive? How can we make sure that the best possible product is created for you? You want an environment where the creative process can flourish.
Let’s put it this way: If you scratch your designer’s back, they’ll scratch yours.
The great thing about a professional designer is that they are available to share their professional opinions with their clients – many of them make it their life’s mission to steer their clients in the right direction. You help them by sending photos and requested information on time, they become loyal to you and want to see you succeed.
But there are things designers cannot do for their clients. They can’t tell you how to run your business, what is most important to focus on in your business, and things that are quite personal and unique to your day-to-day operations. Bottom line, they can’t do the heavy lifting for you. They will need some help.
Save Time, Save Money
When working with your designer, the simplest way to save money on a graphic design or Web design project is to stay on schedule. If the designer asks you for three high-resolution photos of your warehouse, don’t wait a month to send them over. That affects the timeline and could add rush charges later on down the line or result in additional hours outside the additional estimate that could cost you a pretty penny. Often times designers are booked for months out. To keep your sanity and to keep your spot in line, dot your i’s and cross your t’s or someone else might step in ahead of you. If you aren’t sure of what your designer is requesting, just ask. Keep those lines of communication open and things will keep moving forward. Money saved!
The Devil is in the Details
When reviewing the contract for your project, make sure to ask questions even before you sign it so you know exactly what is expected of you. If you do not understand something, ask about it. Your designer wants you to be comfortable with every aspect of the project so things will be smooth sailing. If you do not ask questions and simply sign the contract and send it right back, it is guaranteed that your designer will assume you understood everything in it and that you are on board with every word, every stage, and everything that is expected of you. So a few weeks later when the designer asks you for content, or other assets and you don’t know anything about that, things will start to get murky.
It may seem like you can hire a designer and everything will magically get done, but without your guidance, you will likely never get what you want. Your designer won’t be able to read your mind. (Though that’s a skill some of us wouldn’t mind having.)
It’s just like the first day of school. Instead of pencils sharpened and fresh notebook paper, you will have a slightly different list. Have your questions ready. And there are no stupid questions, no matter what anyone tells you. Just because this is what your designer does for a living doesn’t mean you’re supposed to know it. So ask!
You don’t want to pay rush charges. Take responsibility for this project. In the end, it is yours, and it is the way you will present your business to the world. Your designer will support you and help you in any way possible along the way, but it’s a team effort.
So tell us, how can we work together? How can we help you?