Working with Your Designer is Sometimes a Scary Process; But It Doesn't Have to Be.
You have a successful business, you are up and coming in your field, and you want your branding to reflect that. Focusing all of your information, including copy, photos, and design direction, may be completely out of your comfort zone. That’s why you hire a professional Web designer and developer, right?
That’s great! But there is one step that many business owners and project managers don’t realize will be involved in the planning process of the newly designed website or that artistic process that we need to go through to create your logo.
That step involves some heavy lifting: gathering and organizing photos, writing copy, expressing the look and feel you wish to see in the end product. All of that might get overwhelming at times.
A Few Insider Tips on Working with Your Designer
Creating a great relationship with your designer is beneficial to both parties. These are things that designers know and that you should add to your radar. How can both sides be most productive? How can we make sure that the best possible product is created for you? You want an environment where the creative process can flourish.
Let’s put it this way: If you scratch your designer’s back, they'll scratch yours.
It's that simple.
The great thing about a professional designer is that they are available to share their professional opinions with their clients – many of them make it their life’s mission to steer their clients in the right direction. Helping your design by sending requested information on time, trust and loyalty is created. Designers genuinely want you to succeed.
But there are things designers cannot do for their clients. They can’t tell you how to run your business, what is most important to focus on in your business, and things that are quite personal and unique to your day-to-day operations. Bottom line, they can’t do the heavy lifting for you. They will need some help.
Save Time and Money
When working with your designer, the easiest way to save time and money on graphic design or Web design projects, is staying on schedule.
For example, when a designer asks for high-resolution photos, waiting a month to respond and send the photos, will delay your project by that much time.
Delays significantly effect project timelines and often add extra costs and rush charges down the line. These delays create additional working hours outside the original project scope and will cost you a pretty penny.
Often, designers can be booked for many months. Projects done right are not “churn and burn” tasks completed overnight. To keep your sanity and to keep your spot in line, dot your “i’s” and cross your “t’s” or someone else will step ahead of you. If you're unsure what your designer is requesting: ASK. Keep lines of communication open and projects will continue moving forward. Money Saved!
The Devil is in the Details
When reviewing the contract for your project, ask questions before you sign it. Know exactly what is expected of you. If you do not understand something, ask about it. Your designer wants you to be comfortable with every aspect of the project so things will be smooth sailing. If you do not ask questions and simply sign the contract right away, the designer will assume you understand everything and you are on board with the entire process. This includes all stages of the proect and all tasks expected of you.
If a designer asks for content, or other assets and you don’t know anything about that, things start getting murky.
It may seem like you can hire a designer and everything will magically get done, but without your guidance, you will likely never get what you want. Your designer won’t be able to read your mind. (Though that’s a skill some of us wouldn’t mind having.)
Improve Productivity and Be Prepared for Calls and Meetings
It’s just like the first day of school. Instead of pencils sharpened and fresh notebook paper, you will have a slightly different list. Have your questions ready. And there are no stupid questions, no matter what anyone tells you. Just because this is what your designer does for a living doesn’t mean you’re supposed to know it. So ask!
No one wants to pay extra or rush charges. Taking responsibility for your part of the project is crucial. In the end, the project is yours, and it is the way you will present your business to the world. Your designer will support you and help you in any way possible along the way, but it’s a team effort.